Research and data tools
Collect, enrich, classify and review information used for market and account decisions.
Growth Software + Automation
Software for the parts of growth that keep slowing you down.
Caldrin builds focused tools, integrations and automations for acquisition teams. From account research and campaign operations to Search data and lead handling, we develop software around specific workflows that are difficult to manage manually.
WORKFLOW BOTTLENECKS
When the acquisition workflow becomes the bottleneck.
Repeated work is a clue, but it does not automatically require new software. First identify where information is lost, delayed or difficult to trust.
WHAT BREAKSWHAT MAY HELP
Account research is scattered across tools
Connect sources or build a focused collection and review workflow
Campaign data is copied between systems
Standardise fields, sync state and check exceptions
Search or AI observations need repeated collection
Create a dated collection pipeline with visible source and run context
Enquiries arrive but are hard to qualify or route
Clarify the rules, then use a form, integration or small tool where needed
FOCUSED BUILDS
Examples of focused growth software.
These are applications we may scope for an acquisition problem, not a claim that every example has been delivered for a client.
Campaign infrastructure
Support segmentation, message workflows, monitoring and consistent campaign state.
Measurement and reporting
Organise Search and AI visibility observations, conversion records and attribution-supporting data.
Conversion and lead handling
Build focused calculators, qualification tools, routing rules and customer-facing utilities.
SCOPE THE WORK
Start with the workflow, then decide whether software is needed.
A narrow problem and a clear user are better starting points than a feature list. The build should fit the workflow the team will actually use.
- 01Observe the bottleneck
Watch the current workflow, the people using it, the failures and the commercial cost of those failures.
- 02Choose the smallest useful change
Fix the process, connect existing systems or build a focused tool. A custom application is one option.
- 03Check whether it works
Test adoption, reliability and time spent. Connect the change to acquisition outcomes where records permit.
PUBLIC CALDRIN TOOL
A calculator built around the buyer's own numbers.
Caldrin's foundation repair SEO ROI calculator lets an operator enter their own lead, inspection, close-rate, job-value and margin assumptions. The calculations run in the browser. The tool supplies no industry averages and explains the limits of a projection.
Try the foundation repair calculatorFOUNDER PRODUCT WORK
Ankur’s public portfolio lists Pepys and QuoteSweep as products he has built. Pepys turns recordings into useful text. QuoteSweep is a private-beta workflow for quoting across insurance carrier portals.
ACQUISITION CONNECTION
Connect the tooling to the work it supports.
Search and Outbound create different data and workflow needs. Software helps when the team cannot reliably collect, act on or measure that information with its current process.
Collect query, page, citation and source observations with dates and methods attached.
Explore Search + AIOrganise account research, enrichment, segmentation, campaign state and response learning.
Explore OutboundMake qualification, lead routing and reporting more consistent when the current handoffs fail.
See the Growth OSNEXT STEP
Find the workflow worth fixing first.
Answer three questions about your acquisition challenge. You will get an initial recommendation and the option to discuss the next step with Caldrin.
Get Your Growth Diagnosis