Separate measurement · paid media
Paid media spend fell while Search acquisition expanded.
$34.7KJune
vs$18.7KAug 1-28
Google Ads, Microsoft Ads and Meta platform totals supplied by the operator · June 2026 vs August 1-28, 2026
Search + AI visibility for high-ticket local businesses
Win more of the search demand in your market.
Caldrin helps high-ticket local businesses improve visibility across Google Maps, organic search and AI recommendations, then measures what turns into leads.
Real client baseline603 service-area scan
8 services × 61 towns
603 Basement Solutions baseline captured 14 Aug 2026. Caldrin measured 8 services across 61 towns, for 488 measured points. Google map results appeared at 413 points and 603 held a position at 26.
For foundation repair, Google map results appeared in 61 of 61 towns and 603 appeared in 3, leaving 58 measured gaps to investigate. Caldrin measures the market, prioritises the gaps, fixes the supporting visibility and re-measures.
Search clicks up 248% while paid spend fell 46%.
+248%
Google Search clicks113 to 393
Jun 1-26 → Aug 1-26
Caldrin began SEO/AEO work with 603 Basement Solutions on June 1, 2026. Website form-submission events also rose from 101 to 149 across the same matched periods.
Google Search Console · manual export · June 1-26, 2026 vs August 1-26, 2026
603 Basement SolutionsActive Caldrin clientSeparate measurement · website forms
Website form submissions rose across the matched periods.
101 → 149
lead_submitted events
+47.5% from June to August
PostHog · lead_submitted events · June 1-26, 2026 vs August 1-26, 2026
Search Console, paid platforms and PostHog measure different parts of the acquisition system. They are presented separately. We do not claim that SEO caused every budget change or combine these figures into a manufactured lead total.
Where is your demand actually leaking?
Check the gaps you cannot answer from your current reporting.
Nothing here yet. Keep the budget on the channels you can already measure.
How it works · 01 Diagnose
Four things have to be true before visibility turns into leads.
We diagnose the whole chain, not one ranking.
Can buyers find you? Do Google and AI understand the same business? Do trusted sources support you? And can that visibility turn into a measured lead?
The first broken link in that chain becomes the priority.
Four conditions, four checks · from visibility to a measured lead
Found across Maps and organic search
We measure the services and places you actually sell, then check the pages and rankings supporting them.
Understood as one clear business
Your name, services, service area and on-page facts are checked for consistency across the site.
Trusted and recommended
Reviews, third-party sources and buyer questions are checked against the competitors already being surfaced.
Able to convert and be measured
Calls and forms are tracked through to a recorded lead, with Maps, website and paid channels kept separate.
How it works · 02 Execute
We only work the gaps that matter.
The diagnosis decides where the work goes. Not every account needs all six.
Maps across your service area
We measure local-pack coverage by service and town, then compare the same grid against the competitors taking those spots.
Organic search
We fix the pages closest to earning work first, then keep the important service and location pages clear, linked and indexable.
AI recommendations
We run a fixed set of buyer questions across the relevant AI engines and compare who gets named, cited and recommended.
Reviews and third-party trust
We strengthen the review, directory, trade and local-source signals buyers and search systems can verify.
Technical visibility
We make sure the pages that matter can be crawled, indexed and clearly understood as part of the same business.
Lead measurement
We keep calls, forms, Maps, website and paid channels separate so the next decision follows commercial evidence.
How it works · 03 Re-measure
Same market. Same measurements. New numbers.
We re-run the same services, locations, competitors and buyer questions on the same cadence. That shows what actually moved, what stayed flat and what needs the next intervention.
If a change sits inside normal measurement variance, we report it as flat. We don’t sell wobble as growth.
Baseline to re-measure · same scope, same cadence
Baseline
61towns
8services
- Fixed competitor set
- Fixed buyer-question panel
Same measurement
Re-measure
- What improved
- What stayed flat
- What slipped
See what we’d fix before you ever hire us.
We measure your visibility across Maps, organic search and AI recommendations, compare you against the competitors already taking the space, and show you the first commercial gaps we’d attack.
No discovery-call theatre. We do the research first, walk you through it on the call, and you keep the report whether we work together or not.
Apply for a free visibility audit
We do the analysis before the call. You keep the report either way.
Sample report preview · commercial findings
01
MapsService-area coverage
Where demand exists but you don't appear
02
CompetitorsCompetitors taking the visibility
Who owns the searches and recommendations you want
03
OrganicPages closest to winning
Where the fastest organic opportunity sits
04
AIAI recommendation gap
Who gets named and which sources support them
05
LeadsLead measurement
Whether Maps, website and paid leads can be separated
What we’d fix first