Original research into how businesses appear in Search, how brands are represented online and how acquisition systems work. We publish the samples, methods and limitations behind our findings.
Each card describes the sampled evidence and links to the full study. These are market observations, not client results.
A bounded screen of how selected Texas foundation repair companies appeared in sampled Google results. The study also documents the limits of its AI collection attempts.
Method and limitsPurposive 50-company sample. Of 40 registered Google search cells, 29 yielded usable organic captures. Findings are published only where their evidence gates were met.
Read the studyA descriptive map of selected home-services platforms and the brands and domains associated with them. It records whether identities remain separate, consolidate or redirect.
Method and limitsPurposive, non-representative set of 25 platform records and two selected brand-domain pairs per record. The study maps identity, not Search performance or the effectiveness of a domain choice.
Read the studyThe same saved citations produce different rates when the prompt set changes. See the counted example, the same-day repeat and the limits of both.
Inspect commercial pages, buyer-question coverage, independent sources and brand clarity before deciding what to repair or build.
A useful finding starts with a question the available data can answer. The published method should make clear what was counted and what was left out.
State the decision the research could inform.
Name the companies, places, dates and sources included.
Keep measured presence distinct from a proposed explanation.
Show failed captures and withheld findings alongside usable ones.
Search studies can expose commercial query language and source gaps. Brand maps document how selected companies and domains are related. Those findings can guide market selection, account research and the pages built to answer buyer questions.
Start with the market and acquisition constraint you want to investigate. The Growth Diagnostic gives you a working hypothesis and a practical starting point.